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PHILIPS LUMILEDS OPENS OFFICE IN SHANGHAI TO SUPPORT CUSTOMERS & DEVELOPMENT OF ENERGY SAVING SOLID STATE LIGHTING SOLUTIONS

Sep 29, 2009

Philips Lumileds


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SHANGHAI, CHINA — Philips Lumileds announced today that it has opened a new
office in Shanghai that is being staffed with an applications team and market specialists
to support the growing number of companies in China developing solid-state lighting
solutions. The applications team and specialists will support customers as they design
systems for reliability, efficiency and performance. By providing optical, thermal and
electrical LED design expertise, Philips Lumileds will further support rapid development
and market entry for new LUXEON LED based products that deliver the energy saving
performance and environmental benefits of solid state lighting.

“We are extending our experience and ability to create reliable and efficient solid-state
lighting solutions using LUXEON LEDs to our customers in China by providing direct and
local access to world class applications support,” said Steve Barlow, Executive Vice
President of Sales and Marketing at Philips Lumileds. “No company has a longer history
of working with power LEDs than Philips Lumileds and through application assistance for
our customers we continue to support the overall SSL market expansion with reliable
LUXEON based products.”

“We appreciate the continued investment in people and resources that Philips Lumileds
is bringing to the China SSL market and industry,” said Madam Wu Ling, Secretary
China Solid State Lighting Alliance (CSA).

Philips Lumileds applications and market specialists have a proven track record of
working with companies around the globe to help develop industry firsts such as the
world’s first LED backlit television, the first ever functional LED camera phone flash and
the first complete LED vehicle headlamps. Now, with the broadest portfolio of LEDs for
illumination applications, Philips Lumileds is supporting innovative illumination solutions
that save energy, save money, are long lasting, and often provide never before possible
lighting for people to enjoy.

The new Philips Lumileds office complements an engineering and design center
operated by Philips Lumileds’ partner, Future Lighting Solutions. With state-of-the-art
optical, thermal and mechanical design and test equipment, these experts can help
reduce development times, provide technical knowledge and training, and help
customers deliver more reliable and efficient lighting solutions. Philips Lumileds also
and in Eindhoven in the Netherlands.

For more information contact:
Steve Landau
Director of Marketing Communications
+1 408 964 2695
Steve.Landau@philips.com

About Philips Lumileds
Philips Lumileds is the world's leading provider of power LEDs for illumination solutions.
The company's leading light output, efficacy and thermal management are direct results
of the ongoing commitment to advancing solid-state lighting technology and enabling
lighting solutions that are more environmentally friendly, help reduce CO2 emissions and
reduce the need for power plant expansion. Philips Lumileds' LUXEON LEDs are
enabling new solutions for shop, outdoor, office, school, and home lighting applications.
More information about the company's LUXEON LED products and solid-state lighting
technologies can be found at www.philipslumileds.com.

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified
Health and Well-being company, focused on improving people’s lives through timely
innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates
technologies and design into people-centric solutions, based on fundamental customer
insights and the brand promise of “sense and simplicity”. Headquartered in the
Netherlands, Philips employs approximately 116,000 employees in more than 60
countries worldwide. With sales of $38 billion in 2008, the company is a market leader in
cardiac care, acute care and home healthcare, energy efficient lighting solutions and
new lighting applications, as well as lifestyle products for personal well-being and
pleasure with strong leadership positions in flat TV, male shaving and grooming,
portable entertainment and oral healthcare. News from Philips is located at
www.philips.com/newscenter.



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