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WAC LIGHTING Receives TED Magazine's "Best of the Best" Marketing Award For INVISILED™ LED Literature/Selling Tools

Aug 29, 2009

WAC Lighting


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CHICAGO – WAC Lighting has received TED (The Electrical Distributor) Magazine's "Best of the Best" Marketing Award for its INVISILED™ LED Literature/Selling Tools, which promotes the firm's innovative INVISILED™ Tape Light System. Celebrating its 25th Anniversary, WAC Lighting is a leading manufacturer and designer of track, recessed, undercabinet, monorail and decorative lighting that develops nearly all of its responsible products in the family owned, ISO 9001-certified manufacturing campus with in-house UL approved testing labs.



WAC Lighting President Shelley Wang received the Award at the Best of the Best Awards Luncheon, which was held during the 2009 AdVenture Electrical Marketing Conference on Tuesday, August 11th at the Wyndham Chicago Hotel. This event recognized successful marketing ideas that many distributors and manufacturers competed this year. Storyboards are made for each entry for the judges to evaluate. The categories include Brand Awareness, Digital Campaign, Direct Promotion, Events, Integrated Promotional Campaign, Literature/Selling Tools, Merchandising, Print Campaign, Product Launch, Publications, Public Relations/Community Outreach, and Websites.



The Best of Best Marketing Literature/Selling Tools Award was received for WAC Lighting's INVISILED™ Project Solution Kit, which includes INVISIELD™ Tape Lights and all of the components needed to complete several installations in an easy to refill, aluminum attaché case. The Award also recognizes the INVISILED™ brochure, trade ads and public relations materials.



Ideal for both new construction and retrofit projects, unique INVISILED™ Tape provides flexible, easy-to-install accent lighting solutions for a broad range of layouts and applications including miniature coves, architectural accents, home theaters, entertainment rooms, under counters and bars, toe kick spaces, display windows, trade show booths, recreational vehicles, and wine racks.



The energy efficient LED tape delivers a crisp, quality light while using only 2 watts per-foot. Flexible and easy to install, INVISILED™ offers an extremely low profile and is virtually invisible with a 1/8th of an inch thickness and 7/16th of an inch width. It allows for applications in extremely narrow coves. Long life LEDs (light emitting diodes) perform up to 50,000 hours and are spaced evenly one-inch apart. Each self adhesive INVISILED™ strip is backed with a 3M adhesive or screw based mounting clips for easy installation and ideal for customizing lighting designs to meet the exact specifications of each project. The LED tape is available in one-foot and five-foot sections that are field cuttable. INVISILED™ is crafted in a silicon casing for long-lasting durability but still flexible enough to negotiate curves effortlessly.



Most recently, the INVISILED™ Tape Light System has been expanded with color changing capabilities. INVISILED™ PALETTE features color-changing capabilities with chips that have three individually colored diodes—Red, Green and Blue. The color changes are programmed in a constant, smooth transition with adjustable speed among the three colored diodes and can be stopped at any point for a custom color effect. The 60-watt 24V Class II Power supply options include remote or plug-in, which can run PALETTE up to 40 feet in length.



INVISILED™ AURA (PICTURED) works similarly to INVISILED™ PALETTE and features color changing capabilities with chips that have three individually colored diodes. AURA offers a color range from Amber to 5100k white, enabling you to change the aura of your room from “Daylight to Sunset” with the touch of a button. The color temperature manually transitions in ten steps and can be stopped at any point during the transition for a custom color effect. The 60-watt 24V Class II power supply options include remote or plug-in, which can run AURA up to 40 feet in length.



INVISILED™ has a temperature tolerance of -4 to 122 degrees Fahrenheit and will operate with a relative humidity up to 95 percent.



INVISILED™ Tape Lights are UL and CUL Listed for damp locations.



About WAC Lighting



WAC Lighting has developed a stellar reputation for high quality decorative and task lighting lines backed by an extraordinary level of service, an unprecedented shipping record, and a Five Year Product Warranty.



To reflect Green energy saving strategies, social progress and community involvement, WAC has recently changed its logo and tagline to “Responsible Lighting.” Helping to lead the industry’s sustainability charge, the firm has contributed to social progress with responsible manufacturing practices and energy saving technology. The firm employs stringent sourcing, water recycling, lead-free and zero-landfill capabilities in its wholly owned, Clean ISO 9001-certified manufacturing campus. Sustainable CFL and LED lighting products have been added to the extensive line with the most energy efficient technology available. As progress is measured in quality of life, WAC strives to advance employee empowerment, community involvement with major global and local foundations, and diversity in the workplace.



The firm retains its corporate headquarters and east coast distribution center in Garden City, NY, a west coast distribution center and offices in City of Industry, Calif., and a showroom in Dallas. Nearly 90% of WAC Lighting products are fabricated, including components, at our state-of-the-art manufacturing campus in China.



WAC Lighting is headquartered at 615 South Street, Garden City, New York 11530. The phone is 1.800.526.2588, and the fax is 1.800.526.2585. The email address is info@waclighting.com and the website is www.waclighting.com



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