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Acriche Named Product of the Year for 2006 by Prestigious Electronics Magazine in Europe

Mar 20, 2007

Seoul Semiconductor

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SEOUL, KOREA -- (MARKET WIRE) -- March 20, 2007 -- Seoul Semiconductor (KOSDAQ: 046890), the country s leading LED producer, announced today that Acriche has been named "Product of the Year for 2006 by Elektronik, one of the most prestigious electronics magazines in Germany. Seoul Semiconductor holds all technology and patents related to Acriche, the world s first semiconductor lighting source for AC power outlets, which the company began mass producing last November.

Acriche Named Elektronik magazine s
Product of the Year for 2006"We are honored to receive this recognition from such a well regarded publication like Elektronik," said Chung Hoon Lee, the CEO of Seoul Semiconductor. "This award tells us we are on the right path. We have been investing 10% of our revenues on R&D, and focusing our efforts on delivering innovative and leading edge technologies to the market. Our mission is to create technology that will contribute to society and improve the well being of the world s population for the next 1,000 years."

Introduced ten years ago, Elektronik s widely regarded annual Best Product Award polls readers to select the most innovative product based on the criteria of advancement of technology, innovation, impressive power-to-size ratio, and ability to stand out from the range of products in its category. The Elektronik editorial team pre-selects 111 products in 10 categories for the vote. In the magazine s most recent poll, Acriche received 5,500 votes from readers in the category of Opto-electronics.

"We re pleased to present this award to Seoul Semiconductor," said Elektronik editor-in-chief Guenther Klasche. "The improved brightness and package design, range of user benefits, and the economical and environment-friendly semiconductor lighting combine to make Acriche truly unique."

About Acriche

Acriche is a semiconductor light source that operates directly from AC power without converters. It offers improved power efficiency compared to incandescent and halogen lamps, and outpaces fluorescent lamps in terms of life span, power usage, and convenience. Acriche lasts 30,000 hours compared to 1,000 hours for incandescent lamps, 3,000 hours for halogen lamps, and 8,000 hours for fluorescent lamps. Acriche does not contain environmentally harmful substances such as mercury, nitrogen or lead like other conventional lights.

Seoul Semiconductor Co., Ltd.

Seoul Semiconductor is the largest LED lighting solutions manufacturer in Korea, and one of the ten largest in the world. Seoul Semiconductor has recently been named to Forbes and BusinessWeek s lists as one of the most promising Asian companies. Applications for the company s LED products include general illumination, signage, street lighting, architectural lighting, back lighting for mobile phones, TVs, and notebook computers, cars, home appliances, task lighting, traffic signals, and portable lighting. Seoul Semiconductor has 927 patents and 83 licenses. The company reported US$200 million in sales in 2006 and has more than 1,000 employees, of which more than 160 are dedicated to research and development.

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