Sunnyvale, California, USA – July 1, 2007 – Bridgelux, Inc., a leading supplier of energy saving LED chips to high-volume solid state lighting markets, today announced that LED industry veteran Mark Swoboda has joined Bridgelux as its new Chief Executive Officer. Swoboda brings with him 24 years of semiconductor sales, marketing and senior management experience, with the last 8 years focused in the LED market.
Dr. Robert C. Walker, who served as CEO since July of 2005, will continue on the Board, and as a member of the senior management team, leading strategic business development initiatives for the company. “Mark brings with him an incredible portfolio of development, market and branding experience that will be key to positioning the company for its next phase of growth,” said Dr. Walker. “With lighting-class LED products having reached volume production, Mark’s vision will enable Bridgelux to brand itself as a key supplier to companies pursuing some of the most exciting emerging markets.”
Mr. Swoboda most recently served as Executive Vice President of Philips Lumileds Lighting Company, where he led the sales, marketing, applications, and custom product development teams. During his tenure at Lumileds, the company pioneered the power LED product class and established a strong brand recognition strategy which proved key to developing high growth markets and applications in solid state lighting including general lighting, mobile phone camera flash, LED backlighting, and automotive forward lighting. Prior to joining Philips Lumileds, Mr. Swoboda spent 17 years with the Hewlett-Packard Semiconductor Products Group in various sales, marketing, and channel management positions.
“Bridgelux has assembled one of the strongest research and development teams in the industry, and has shown great results with its technology,” commented Swoboda. “It’s an exciting prospect to lead a team of this caliber into a market that is so ripe for explosive growth and at the same time is simply important for the world..” LED-based solid state lighting offers the promise of greatly reduced energy consumption along with enhancing the quality of life worldwide by delivering better light, often where no light was available before. “Bridgelux is a company that can make a difference and I’m proud to be part of that effort,” concluded Swoboda.
About Bridgelux, Inc.
Founded in 2003, Bridgelux is a leading supplier of cost-effective, energy saving LED chips to high-volume market segments. The company developed and introduced the industry’s first high volume ITO/InGaN (Indium Tin Oxide / Indium Gallium Nitride) power light emitting diode (LED) chip and is currently delivering millions of chips every month to customers worldwide. Customers use Bridgelux LED chips to replace traditional bulb technologies with solid state products that provide a powerful and energy-efficient source of blue, green, or white light. Bridgelux chips are currently found in mobile appliances, signage, automotive, and various general lighting applications.