Company Augments Marketing and Sales Teams to Drive Continued Worldwide Growth
SUNNYVALE, CALIF., April 23, 2008—Bridgelux, Inc., a leading supplier of energy-saving LED technology for high-volume, solid-state lighting markets, today announced the appointments of Keith Scott as vice president of business development, and David Barnby as vice president of sales and general manager for EMEA. These latest strategic hires bolster Bridelux’s already impressive management roster; and follows closely on the heels of the company’s latest round of financing announcement, which totaled $40 million.
“Bridgelux is pleased to welcome both Keith and David as the newest members to its executive management team—both of these gentlemen will play a key role in taking the company to the next stage of growth,” commented Mark Swoboda, CEO of Bridgelux. “Specifically, Keith is a seasoned lighting industry veteran with deep market experience and a unique understanding of the new product opportunities afforded within our dynamic industry. We are confident of his ability to help us drive alignment of our technology roadmap with our new product strategy.”
Swoboda added, “As for David, we see great potential for Bridgelux to expand its presence in the European market. We are confident that his extensive experience in building and leading sales and distribution networks in this region will prove instrumental in forging closer ties throughout EMEA. Not only does his appointment demonstrate our deep commitment to our EMEA customer base, but it also shows our unwavering commitment to improve our support infrastructure in this critical region.”
Scott, who will be based at Bridgelux’s Silicon Valley headquarters, has more than 20 years of global experience in the commercial and consumer lighting industry, having held various positions in product and market development. Scott joins Bridgelux from Philips Lumileds where he grew a multi-million-dollar, solid-state lighting business while serving in various marketing and product development roles during his six-year tenure. Prior to Philips Lumileds, he held multiple marketing roles at OSRAM Sylvania, Inc., for 14 years where he launched both individual and families of high-growth, innovative lighting and lamp compound products. He received his bachelor’s degree in math and physics from Hofstra University in Hempstead, N.Y., and a master’s degree in business administration from Lesley University in Cambridge, Mass.
Based out of Paris, Barnby brings more than 20 years experience managing and growing business opportunities within Europe for high-technology Silicon Valley companies. Prior to joining the company, he was the EMEA vice president of sales and marketing for Pinnacle Systems (the consumer division of Avid Technology) where he was responsible for managing the consumer IT retail and distribution channels across Europe, Central/Eastern Europe, the Middle East and Africa. Previously, Barnby served as vice president, global sales and marketing in the OEM Solutions Business Group within Thales. There, he implemented the transition from a technology-led approach to a market-driven one to better pursue the rapidly emerging opportunities across the companies within the group. From 1985 until 2003, Barnby held multiple general management, sales and marketing positions within Hewlett Packard (HP), including EMEA and worldwide responsibility for the company’s Optoelectronic and RF Semiconductor products (Components Group).
Focused on bringing innovation to light—Bridgelux is fast-becoming a leading provider of high power, cost-effective and energy efficient, yet extremely reliable, light-emitting diode (LED) solutions. The company’s proprietary epitaxy technology and innovative chip designs have enabled the company to develop advanced solid-state lighting products that offer superior quality, are lower in cost and are environmentally friendly—all without compromising optical, thermal or electrical performance. Beyond LED chips, the company is actively seeking to extend its reach to deliver value-added, application-specific solutions that will open up new markets in solid-state illumination. Founded in 2002, Bridgelux is headquartered in Sunnyvale, Calif. For more information on the company, please visit www.Bridgelux.com