Barnby Will Lead Global Sales Team to Drive Sales of Company’s Innovative LED Light Sources
SUNNYVALE, CALIF., April 15, 2009 — Bridgelux, Inc., a U.S. lighting company and leading supplier of energy-saving light-emitting diode (LED)-based light sources, today announced the promotion of David Barnby to vice president of worldwide sales. Barnby will manage the Company’s worldwide sales team and distribution network. He will report directly to Bridgelux CEO, Mark Swoboda.
“As vice president of worldwide sales, we are confident that David’s expertise and strategic vision will enable our global sales and distribution network to drive Bridgelux’s penetration of the worldwide lighting market,” said Mark Swoboda, CEO of Bridgelux. “Since joining Bridgelux, David has played an instrumental role in increasing the Company’s sales and customer base in Europe, Middle East and Africa (EMEA).”
Bridgelux recently expanded its product portfolio beyond its leading-edge LED chips to include LED Arrays—a single LED light source designed specifically for the lighting market. The Company continues to focus its efforts on driving sales of its LED Array product family targeting fast growing applications such as replacement lamps (bulbs), street lights, track and down lights. LED Arrays offer a unique solution for lighting designers and manufacturers by simplifying and reducing the cost of lighting design, while simultaneously creating new luminaire design possibilities.
Based out of Paris, Barnby brings more than 20 years of experience managing and growing business opportunities within Europe for high-technology Silicon Valley companies. Prior to joining Bridgelux, he was the EMEA vice president of sales and marketing for Pinnacle Systems (the consumer division of Avid Technology), where he was responsible for managing the consumer IT retail and distribution channels across EMEA. Barnby has held multiple general management, sales and marketing positions within Hewlett Packard (HP), including EMEA and worldwide responsibility for the company’s Optoelectronic and RF Semiconductor products (Components Group).
Note to Editors: Bridgelux will be demonstrating its LED Arrays at LIGHTFAIR International from May 5-7, 2009 at the Jacob K. Javits Convention Center in New York. For more information about the Company and its product offerings, please visit Bridgelux at Booth #1665. If you are interested in a one-on-one briefing with Bridgelux executives at LIGHTFAIR, please contact Sherrie Gutierrez, Corporate Communications Manager, at email@example.com or +1-408-990-7630.
Focused on bringing innovation to light, Bridgelux is a leading provider of high-power, cost-effective and energy-efficient light-emitting diode (LED) solutions. The company’s proprietary epitaxy technology, innovative chip designs and leading-edge LED packaging technology have enabled the company to develop advanced solid-state lighting (SSL) products that offer superior quality, are lower in cost and environmentally friendly—all without compromising performance. In addition to LED chips, the company delivers a range of SSL light sources enabling OEM customers to easily integrate into a variety of lighting applications that will open up new markets in solid-state lighting. Founded in 2002, Bridgelux is headquartered in Sunnyvale, Calif. For more information about the company, please visit www.bridgelux.com