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Toshiba Launches North American LED Lighting Product Line at LIGHTFAIR International

May 12, 2010

Toshiba


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LAS VEGAS--(BUSINESS WIRE)--Toshiba Corporation (TOKYO: 6502 - News) and Toshiba International Corporation (TIC), an emerging leader in solid-state lighting, today announced its official entrance into the North American lighting market with the launch of the innovative E-Core™ LED product line. The E-Core™ line along with E-Core™ prototype technologies for the global market, which include the lighting industry’s brightest LED products, are being unveiled at LIGHTFAIR® International, May 12-14 in Las Vegas at booth number 1075. Toshiba’s exhibit demonstrates its commitment to promoting advances in next-generation lighting, and to leading the way in establishing LEDs as energy-efficient, cost-saving lighting that address the needs of energy management solutions.

The E-Core™ product line for North America will feature an extensive lamp line and a high-efficiency LED downlight fixture line. The lamp line, which includes six reflector lamps in three colors and two A19 bulbs in two colors, features high brightness and energy efficiency in compact designs. The downlight line includes six models available in four colors, in which the brightest model reaches a luminous flux of 1250 lumens.

Alongside these ready-to-market products, Toshiba will demonstrate unsurpassed LED performance achieved by its wide ranging capabilities.

Technology prototypes to be exhibited include:

* LED bulbs with an industry leading 1690 lumens performance and a 260° lighting angle
* GX53 Self Contained Round Units with a total luminous flux of 2000 lumens, which have the flexibility to easily switch LED units and achieve superior brightness levels from high ceilings
* Surface-mount ceiling lights that integrate a high-efficiency LED and a power circuit that produces 120 lm/W, surpassing the efficiency of fluorescent lights
* LED flood lights that can light up tall buildings and bridges with the same central luminosity as metal halide lamps.

The North American launch is part of Toshiba’s global commitment to advance energy efficient lighting. In line with this global commitment, its effort to reduce the carbon emission impact of incandescent bulbs, and its plan to redirect existing resources toward the expansion of LED lighting, Toshiba ended production of general-use incandescent bulbs in March, a product Toshiba was first to manufacture in Japan and has produced for 120 years.

Toshiba chose TIC, Toshiba’s infrastructure business arm in the United States, to distribute LED lighting to North America in an effort to leverage TIC’s infrastructure systems business to provide comprehensive energy management solutions. TIC’s product lines include: SCiB™ rechargeable batteries, smart grid solutions, photovoltaic systems, transportation systems, premium efficiency motors, and more. TIC furthers its efforts to provide energy management solutions with its LED lighting business, which meets the emerging demands of the commercial, industrial and residential markets.

Unmatched Performance

Toshiba LED lighting products offer a number of advantages over traditional incandescent or fluorescent lighting, including a longer product life. An E-Core™ LED light operates for no less than 40,000 hours, which reduces power consumption and CO2 emissions by as much as 85 percent (LED A19 lamp 5.6 W compared to incandescent bulb 40 W). Additionally, Toshiba products contain no toxic mercury substances such as those found in compact fluorescent bulbs.

E-Core products offer the following features:

* high-energy efficiencies,
* long life and high reliability (no less than 40,000 hour lifespan),
* high-color rendering (Ra over 80),
* three-year limited warranty,
* mercury free,
* low UV/IR radiation, and
* conforms to UL standards.

TIC further plans to offer a broad spectrum of indoor and outdoor LED lighting including brighter performance lamps, track lighting, and surface-mount lighting, which are being showcased at LIGHTFAIR® International.

Toshiba Corp.’s Commitment to Environment

Toshiba is committed to realizing a better environment. Guided by “Toshiba Group Environmental Vision 2050” the company is implementing measures to boost environmental efficiency by 10 times in FY 2050, against the benchmark of FY 2000. The core target is to reduce projected CO2 emissions by a total equivalent to 117.7 million tons a year by FY 2025, through the development and sales of highly efficient power supply equipment and systems, and the manufacture of environmentally conscious home appliances and office equipment. The new lighting business is positioned as a key contributor to these efforts. By working to mitigate global warming, make efficient use of resources and control management of chemicals, Toshiba creates value for people and promotes lifestyles in harmony with the Earth.

About Toshiba International Corporation

Toshiba International Corporation (TIC) is a Toshiba America Inc. (TAI) Group Company, a wholly owned subsidiary of Toshiba Corporation. The LED Lighting Department is headquartered at TIC in Houston, Texas. TIC offers a broad product line for a variety of industries ranging from LED lighting and SCiB™ rechargeable batteries to electric motors and adjustable speed drives. More information about TIC is available at www.toshiba.com/ind.

About Toshiba International Corporation’s LED Lighting Department

The Toshiba International Corporation LED Lighting Department provides the North American market with a variety of high-efficiency LED products, including the E-Core™ LED product line. Drawing upon Toshiba’s 120-year heritage of lighting innovations in Japan and world-class electronic and semi conductor technologies, TIC is emerging as a leader in solid state lighting. TIC is committed to providing lighting solutions that enhances the quality of life and meet the diverse needs of its customers. For more information please contact Jerry Kalb at Jerry.Kalb@tic.toshiba.com or at 713-244-4906. Further information is also available online at www.toshiba.com/lighting.



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