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PHILIPS LUMILEDS TARGETS ILLUMINATION APPLICATIONS WITH NINE NEW LUXEON REBEL LEDS

Jul 22, 2009

Philips Lumileds


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SAN JOSE, CA — Philips Lumileds today expanded its LUXEON® Rebel family of LEDs
with nine new emitters designed specifically for illumination solutions such as recessed
lighting, street lamps and retrofit bulbs. The new LEDs have been optimized for specific
color temperature and color rendering combinations and deliver performance that makes
these new emitters uniquely qualified to meet ENERGY STAR® requirements and similar
programs for a broad range of illumination applications.

This first set of LUXEON Rebel LEDs created specifically for illumination applications is the result
of significant research and collaboration with leading lighting companies and designers. These
parts provide the flexibility to meet varying illumination application requirements in the highest growth segments. In outdoor area and street lighting for instance, a warmer light might be specified for a downtown shopping area whereas roadways might be specified for cooler color temperature light. Likewise, there are dramatic differences in the lighting solution requirements for merchandising in stores compared to lighting office areas or even what’s preferred in classrooms.

“We are excited to be able to directly respond to the needs of our customers for LUXEON Rebel in certain combinations of color, CRI and light output that enables them to expand their
business in the solid state lighting market,” said Steve Barlow, Executive Vice President of Sales and Marketing for Philips Lumileds. “This is only the first set of LUXEON Rebel LEDs we’re developing specifically for the illumination market and we plan to continue to develop new products in line with our customers’ needs.”

The nine new LUXEON Rebel LEDs now available are binned according to ANSI
standards and all have minimum specified color rendering. Each of the new LEDs
delivers light output and lumen maintenance that enable ENERGY STAR® and similar
lighting efficiency and performance programs. In addition these emitters deliver the
efficacy, lifetime and reliability that all LUXEON Rebel LEDs are renowned for.

“We are committed to delivering the appropriate set of power LEDs with the quality of
light, the consistency and reliability that our customers expect from the LUXEON brand,”
said Steve Barlow. “With literally hundreds of potential applications to be addressed, our
white LUXEON portfolio will continue to expand with a variety of different product
configurations and performance characteristics.”

Availability
The new LUXEON Rebel parts are immediately available from Future Lighting Solutions,
www.futurelightingsolutions.com, the exclusive global distributor for LUXEON LEDs and
a division of Future Electronics.

For media information please contact:
Steve Landau, Philips Lumileds
+1 408 964 2695 or steve.landau@philips.com

About Philips Lumileds
Philips Lumileds is the world's leading provider of power LEDs for illumination solutions.
The company's leading light output, efficacy and thermal management are direct results
of the ongoing commitment to advancing solid-state lighting technology and enabling
lighting solutions that are more environmentally friendly, help reduce CO2 emissions and
reduce the need for power plant expansion. Philips Lumileds' LUXEON LEDs are
enabling new solutions for shop, outdoor, office, school, and home lighting applications.
More information about the company's LUXEON LED products and solid-state lighting
technologies can be found at www.philipslumileds.com.

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified
Health and Well-being company, focused on improving people’s lives through timely
innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates
technologies and design into people-centric solutions, based on fundamental customer
insights and the brand promise of “sense and simplicity”. Headquartered in the
Netherlands, Philips employs approximately 116,000 employees in more than 60
countries worldwide. With sales of $38 billion in 2008, the company is a market leader in
cardiac care, acute care and home healthcare, energy efficient lighting solutions and
new lighting applications, as well as lifestyle products for personal well-being and
pleasure with strong leadership positions in flat TV, male shaving and grooming,
portable entertainment and oral healthcare. News from Philips is located at
www.philips.com/newscenter.



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